Hasbro and Nintendo Team Up for Legend of Zelda Toys

Hasbro and Nintendo have announced a multi-year collaboration to bring Legend of Zelda into the toy aisle, with the first products launching in 2027. The partnership will combine Nintendo's storytelling expertise with Hasbro's experience in action figures and role-play toys—a pairing that makes genuine sense when you think about how much depth there is to explore across Hyrule's characters and worlds.

The first look at what's coming will happen at San Diego Comic-Con 2026, where three 6-inch scale figures will be revealed. That's a solid entry point for collectors and fans who've been waiting for a toy line that captures the spirit of the series with real craft behind it.

It's worth noting that toy collaborations like this one represent something meaningful for gaming properties—they're a signal that a franchise has enough cultural staying power to warrant investment beyond the screen. For Zelda, which has been part of the cultural conversation since 1986, this feels like a natural next step. Hasbro's track record with action figures and interactive play experiences suggests they understand what fans are looking for: figures that feel substantial, that reward display and play alike.

The multi-year scope of the deal hints that this isn't a one-off moment either. If the initial reveal at Comic-Con lands well, we're likely looking at an ongoing line that could span multiple games, eras, and characters from the franchise's deep bench. That kind of commitment is what separates a novelty product from something that becomes part of how people engage with a series they love.

We'll know more when the figures debut at Comic-Con next summer. For now, it's encouraging to see two companies with this kind of pedigree taking the time to do something thoughtful with a property that's earned its place in gaming history.

Source: Comics Beat