The Apothecary Diaries Joins Forces With Skin Care Brand
The Apothecary Diaries partners with Lindelon's Vs for a skincare collaboration.
The hit anime The Apothecary Diaries is stepping into the world of skincare with an unexpected partnership. Shionogi Healthcare's Lindelon's Vs series—a line of skin treatment products—has launched a collaboration with the popular show that runs through August 31, 2026.
The campaign centers on a new Web CM titled "Midsummer Skin Mystery," which features two parts and stars the anime's beloved characters Mao Mao and Jinshi. Rather than a straightforward product endorsement, the spots weave the characters into the brand's messaging in a way that feels native to the anime's aesthetic.
Beyond the commercials, the collaboration offers fans tangible incentives to engage. Customers who purchase target Lindelon's Vs products can download original smartphone wallpapers and enter a lottery for exclusive merchandise tied to the anime. It's a familiar playbook in Japanese marketing—blend entertainment IP with consumer goods, then sweeten the deal with limited collectibles.
The campaign kicked off July 1 and will run for two months, giving fans a defined window to participate. For The Apothecary Diaries enthusiasts, it's another reminder of the show's cultural reach; the series has proven popular enough to attract brand partnerships well beyond typical anime merchandise channels.
Source: Anime Anime
