Netflix and MAPPA Form Exciting Anime Partnership

Netflix and MAPPA Form Innovative Partnership

Netflix and MAPPA Co., Ltd. have announced a groundbreaking partnership as of January 21, 2026, aiming to co-develop original anime content and secure exclusive global streaming rights. This collaboration is set to reshape the anime production landscape, with Netflix actively involved from story development to merchandising.

Expanding Global Reach

The partnership will see several upcoming MAPPA titles designed specifically for the global market. These new productions are confirmed to premiere exclusively on Netflix, available to viewers in over 190 countries. Netflix's commitment includes creating a dedicated feature page to showcase existing MAPPA works, though it's unclear if these titles are subject to exclusivity.

Leadership Insights

MAPPA's CEO, Manabu Otsuka, emphasized the importance of addressing global viewer needs, stating that Japanese animation studios should take the lead in proactively developing content. "As MAPPA, we intend to commit more deeply to Netflix's distribution and business development to realize a long-term, win-win partnership."

Enhancing Viewer Experience

Kazutaka Sakamoto, Vice President of Content at Netflix, shared, "We want to deliver Japanese anime to fans worldwide in the best way possible, supporting creators' passion and challenges. This partnership will expand the potential of anime through MAPPA's unique storytelling and Netflix's vast reach."

A Growing Audience

Gigantic shifts in viewing habits mark the anime landscape; in 2025, Netflix reported 8 billion hours of anime watched globally, with viewership tripling over the last five years. With more than half of its user base engaged with anime, Netflix aims to leverage MAPPA's creativity to create content that resonates with this growing audience.

Source: Netflix