DC Comics to Launch Multiple #1 Issues Following Batman's Success

DC Comics is set to implement several #1 relaunches inspired by the impressive sales of Batman #1. The recent success within the comic book market has prompted the company to rethink its strategy regarding fresh first issues.

The Driving Force

The sales figures for Batman #1, which exceeded half a million orders, have caught the attention of DC executives. This remarkable performance, coupled with promotional strategies like blind bag variants, has opened the door for a series of new launches.

Scheduled Changes and Delays

Following delays associated with Batman Hush 2: Soul of the Dragon, the new Batman #1 released before the conclusion of the previous series. As a result, five issues of Batman Volume 5 are expected to be published prior to the final chapter of Volume 4, which has stirred discussion among fans and industry insiders.

Marketing Tactics Ahead

There is an expectation that DC Comics will employ significant promotional pushes for upcoming first issues, similar to those utilized for Batman #1. Historical trends suggest that relaunches can increase sales considerably, a tactic that Marvel Comics has used effectively in recent years.

Source: Bleeding Cool